+ Sub Menu

PRHK Announces 2022-2023 Board and New Strategic Direction

August 23rd 2022

PRHK, the leading association for public relations and communications professionals in Hong Kong, has appointed its new board and sub-committees for 2022/23. The year ahead will see PRHK continue to represent, champion, promote and grow the Hong Kong public relations and communications industry.

This year’s board expands with the appointment of seven highly respected industry practitioners who have a breadth of experience across sectors and specialities. The fresh outlook of these new board members complements the continuity provided through the re-appointment of nine board and sub-committee members from last year.

“Changes from the last few years were inevitable but also expedited innovation across the industry and enabled us to demonstrate the value of strategic PR and communications. As Hong Kong is now settling into a post-pandemic environment, we look forward to new opportunities and initiatives to shape the future for our industry,” said Carbo Yu, newly appointed Chairperson of PRHK. “This year sees the largest board representation since our establishment. The collaborative participation and keen responses from the industry send a positive signal to our market, talent and the work we do.”

PRHK’s focus remains unchanged: the association is an enabler for active and emerging professionals to navigate the dynamic communications landscape of Hong Kong, while also being a support for their members and the wider PR community to foster meaningful connections and facilitate knowledge sharing. Collaborating alongside members and external partners including industry thought leaders and academia, PRHK will continue to drive advocacy for the industry through a series of learning and networking events, viewpoints contribution to discuss current local and regional topics and trends, and case studies sharing to showcase innovation across a range of strategic communications programmes.

Engaging new generational talent has always been high on the PRHK agenda. This will continue to be supported with initiatives including the Annual Hong Kong PR Young Lions Competition and extensive engagement programmes with Hong Kong academic institutions and universities; from reviewing curriculums and guest lecturing to training programmes and internships, PRHK will support and nurture the next wave of industry professionals.

To unite the profession and diversify industry reach and participation, PRHK’s membership categories invite corporates (in-house teams), academics, affiliates, agencies, individual professionals and students to join.

The new board and sub-committees of PRHK came into effect in August 2022 with the following appointments:

Chairperson: Carbo Yu, Sinclair
Deputy Chairperson: Sofia Yip, Edelman
Digital Chair: James Hacking, Independent
Education & Mentorship Programme Co-Chairs: Kevin On, Hoffman & Natalie Siu, Sandpiper
Education Sub-Committee: Maria Cheong, BCW
Events Chair: Penn Leung, Creative Consulting Group (CCG)
Honorary Secretary: Kiri Sinclair, Sinclair
Membership Co-Chairs: Stephan Engel, APCO & Ben Evetts, Cigna
Next Gen Co-Chairs: Phyllis Yip, Edelman & Carol Yeung, Golin
Next Gen Sub-Committees: Fran Tam, Edelman & Elizabeth Lui, Sandpiper
Partnerships & Sponsorships Chair: Mary Devereux, SEC Newgate
Treasurer: David Croasdale, Newell
Young Professional Representatives: Cannan Wong & Serena Kwan, FleishmanHillard