PRHK Calls for Registration to the 2024 Young Lions PR Competition in Hong Kong

PRHK, Hong Kong’s association for public relations and communications professionals, opened registration for the 2024 PR Young Lions Competition in Hong Kong today. The competition will send the winning team of two to Cannes, France, this summer to represent Hong Kong at the prestigious International Festival of Creativity, where they will compete against the best of the best at the Global Young Lions Competition.

Each entry should comprise two team members. The competition is open to young professionals based in Hong Kong, born on or after 21 June 1993 working for PR agencies or specific in-house PR departments. Freelancers are also welcome. The format of the Hong Kong Competition will follow that of the Global Young Lions Competition, where entrants will be asked to devise a PR campaign in response to the brief in 24 hours. The competition brief will be set in partnership with a local NGO to be revealed at the competition on 19 – 20 April 2024.

The winners will be announced on the same day as the competition and PRHK will sponsor the winning team’s travel expenses, including flights and accommodations, as well as passes to the Cannes Lions International Festival of Creativity, scheduled to take place on 17–21 June 2024.

For PRHK members and freelancers, entry fee for each team will be HKD 3,500. The entry fee for non-PRHK members will be HKD 5,000 per team.

Registration closes on 17 April 2024. For more information and registration, please visit PRHK’s event page.

Appendix: Competition criteria and key dates 

Entries will be judged on the following criteria:

• THE CREATIVE IDEA (30% of vote): Demonstrate how the idea was designed to earn attention from the target audience 
• PR STRATEGY (40% of vote): Insights, key message, target audience (consumer demographic/individuals/organisations), and creation and distribution of assets 
• PR EXECUTION (30% of vote): Implementation of the PR, timeline, scale

Key dates:

• Monday 18 March – Registration opens 
• Wednesday 17 April – Registration deadline at 11:59pm 
• Friday 19 April – Competition briefing at 10am via webinar. Participating teams have 24 hours to respond to the brief 
• Saturday 20 April – Teams submit proposal via email by 10am. Presentation to judges in-person, 10am – 1pm. Winners announcement on the same day 
• Monday 17 to Friday 21 June 2024 – Winning team will represent Hong Kong at the Global PR Young Lions Competition in Cannes, France