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PRHK Announces 2023-2024 Board and New Strategic Direction

August 18th 2023

PRHK, the leading association for public relations and communications professionals in Hong Kong, has appointed its new board and sub-committees for 2023/24. The year ahead will see PRHK continue to represent, champion, promote and grow the Hong Kong public relations and communications industry. 

This year’s board expands with the appointment of six highly respected industry practitioners who have a breadth of experience across sectors and specialities. The fresh outlook of these new board members complements the continuity provided through the re-appointment of thirteen board and sub-committee members from last year.

“As the market opened up, we look forward to bringing back our signature events and knowledge sharing initiatives in the coming board year. In addition to innovation across the industry, we also set up a ESG Committee to demonstrate the evolving role of strategic PR and communications across various sectors,” said Carol Yeung, newly appointed Chairperson of PRHK. “This year we see an even wider board representation with talent acquisition expertise joining us. We believe this will further elevate PRHK as the leading association for public relations and communications professionals in Hong Kong.”

PRHK’s focus remains unchanged: the association is an enabler for active and emerging professionals to navigate the dynamic communications landscape of Hong Kong, while also supporting their members and the wider PR community to foster meaningful connections and facilitate knowledge sharing. Collaborating alongside members and external partners including industry thought leaders and academia, PRHK will continue to drive advocacy for the industry through a series of learning and networking events, viewpoints contribution to discuss current local and regional topics and trends, and case studies sharing to showcase innovation across a range of strategic communications programmes.

Engaging new generational talent has always been a high priority on the PRHK agenda. This will continue to be supported with initiatives including the Annual Hong Kong PR Young Lions Competition, as well as extensive engagement programmes with Hong Kong academic institutions and universities; from reviewing curriculums and guest lecturing to training programmes and internships, PRHK will support and nurture the next wave of industry professionals.

To unite the profession and diversify industry reach and participation, PRHK’s membership categories invite corporates (in-house teams), academics, affiliates, agencies, individual professionals and students to join.

The new board and sub-committees of PRHK came into effect in August 2023 with the following appointments:

  • Chairperson: Carol Yeung, Golin
  • Deputy Chairperson: Penn Leung, CCG
  • Digital Co-Chairs: James Hacking, EY & Carbo Yu, Sinclair
  • Education & Mentorship Programme Co-Chairs: Kevin On, Hoffman & Natalie Siu, Sandpiper
  • Events Co-Chairs: Rachel Lau, MSL Group & Cody Roberts, MCG Talent
  • Honorary Secretary & ESG Committee: Kiri Sinclair, Sinclair
  • Membership Co-Chairs: Stephan Engel, APCO Worldwide & Ben Evetts, Cigna
  • Next Gen Co-Chairs: Jesa Amparo, CCG & Cheryl Pan, BlueCurrent Group
  • Young Lion Chair: Elizabeth Lui, Sandpiper
  • Partnerships & Sponsorships Co-Chairs: Fran Tam, Edelman & Katie Forster, Amara Communications
  • Treasurer: David Croasdale, Newell
  • Young Professional Representatives: Adam Chow & Camille Thoreau, Hong Kong PR Young Lions Winner 2023