PRHK, the industry organisation that acts as a catalyst for change for PR and communications professionals in Hong Kong, has appointed its new board for 2021/22, representative of communications in its fullest context. Reflecting the rapidly expanding scope of modern PR practitioners, the 2021/22 PRHK board includes, for the first time, in-house and agency communicators spanning young professionals to agency heads, with experience across a breadth of sectors and specialisms including Strategy and Digital.
“The new PRHK board underpins our desire to be change agents in a dynamic communications landscape, and to support and develop the incredible talent that we have in Hong Kong from both in-house and agency backgrounds,” said Annouchka Behrmann, newly appointed Chairperson of PRHK. “As we emerge from a challenging COVID-19 environment, PRHK is well-placed to help navigate inevitable change, and to equip and inspire our members and the wider industry with the huge value of strategic communications.”
PRHK’s focus for the year ahead is to represent, champion, promote and grow the PR and communications industry to enable professionals in Hong Kong to springboard from the pandemic. The priorities for 2021/22 include talent, developing skills and knowledge, and forging new connections between communications professionals and the wider industry.
Developing the next generation of talent and illuminating career pathways. PRHK’s established programme of university outreach, the PRHK Mentorship Programme and the Hong Kong Young PR Lions competition will be expanded to support professionals at different career stages. From reviewing university curricula, to training and networking opportunities, PRHK will support its members fostering and retaining talent within our industry.
Building a platform for leading-edge communications. Ensuring communicators are equipped to face the ongoing challenges and opportunities in our region, PRHK will step up its showcase of innovation across the breadth of communications and its central role in protecting and promoting businesses and brands. Collaborating alongside members and external partners, PRHK will continue its series of convened events across current regional and local topics and trends, alongside published case studies and articles.
Helping organisations find partners. Across Hong Kong and the Greater Bay Area start-ups to multinational companies are looking for the right skills and partners to tackle their business challenges. A focus this year is inspiring people less familiar with communications craft and demonstrating the end-to-end value of the industry. A new free Agency Finder tool, recently launched on PRHK’s website is designed to help prospects find suitable agency partners by sector, specialism and geography.
To unite the profession and foster inclusive industry participation, PRHK’s membership categories invite corporates, in-house professionals, individual professionals, students and affiliates to join the organisation alongside the existing membership portfolio of local, regional and global PR agencies.
This year’s expanded board includes with six newcomers complementing the re-appointment of eight members of last year’s board. The 2021/22 PRHK board members represent in-house communicators, independent and network agencies and covers a breadth of communications specialisms:
Chairperson: Annouchka Behrmann, Edelman
Deputy Chairperson: Carbo Yu, Sinclair
Treasurer: David Croasdale, Newell
Honorary Secretary: Rachel Catanach, Fleishman Hillard
Events: Simeon Mellalieu, Ketchum
Membership Co-Chair: Ben Evetts, Cigna & Stephan Engel, APCO Worldwide
Partnerships: Kiri Sinclair, Sinclair
Digital: James Hacking, BlueCurrent
Education & Mentorship Programme Co-Chair: Maria Cheong, Burson Cohn & Wolfe, Sofia Yip, Edelman
Young Lions: Phyllis Yip, Edelman
Young Professional Representatives: Monika Marczuk & Burton Leung, Sinclair
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PRHK is a modern and forward-looking industry organisation for PR and communications professionals in Hong Kong. It represents, champions, promotes and supports the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students. PRHK is a forum for discussion, learning and networking; an advocate for the industry and monitor of best practices within it; an interface between industry, academia, the business community, government and affiliated media and marketing sectors; and a point of entry for overseas companies, individuals and associations into Hong Kong’s PR scene. Established as the Council of Public Relations Firms of Hong Kong (CPRFHK) in 2001, the organisation was rebranded to PRHK in 2018. Visit www.prhongkong.org or follow on Facebook and LinkedIn at @PRhongkong.
Annouchka Behrmann – Chairperson |email@example.com
Carbo Yu – Deputy Chairperson | firstname.lastname@example.org