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Time to be Creative: PRHK announces new initiative to support agencies in providing a better work life balance for employees

Time to be Creative: PRHK announces new initiative to support agencies in providing a better work life balance for employees

March 29th 2021


Next generation leaders are invited to drive industry change 

29 March 2021: PRHK today announced a new initiative to drive change from the agency front lines through the formation of a next generation-led task force aimed at investigating issues of work life balance within the industry and providing constructive solutions. The ‘Time to be Creative’ task force, an industry first, will bring together employees from international and local agencies to firstly identify causes of work life balance issues then discuss solutions, create fixes and share best practices.

PRHK invites Hong Kong-based PR agency employees with 6-12 years’ experience to join the task force to lead industry change, with applications open until 9 April by emailing connect@prhongkong.org

By the end of the year, it aims to have created a playbook for all member agencies on how to foster a culture of positive work life balance in the context of the new future of work.

Any agency opting in to the initiative will receive a PRHK initiative logo signifying their commitment, and will also be held accountable to certain practices and goals, as devised by the task force.

Rachel Catanach, Chair of the PRHK and Senior Partner and President Greater China, Fleishman comments: ‘This is a crucial time to take action. With mental health issues increasing due to the pandemic, we need to step up the support to our people in every way we can.  There is also a demand for more flexible conditions and new models of work as a result of COVID-19. By creating a task force made up of the industry’s future leaders, we know we can uncover creative solutions and provide a framework for agencies to adopt best practices that are progressive and right for their employees today and tomorrow.’

Spearheading the initiative is Jane Morgan, Managing Director of PRHK agency member Golin, who comments: ‘Our industry is known for being fast paced and what comes with that is often exciting opportunities, experiences and last-minute demands. That said, as in any professional services environment, there can be unnecessary stress; the aim of this initiative is to help agencies control the controllable and give our teams the necessary head space to produce quality work for clients, while ensuring they keep their personal time.’ 


Please contact connect@prhongkong.org to register your interest