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PRHK Launches “Working Smarter for the Future” Toolkit to Combat Overtime Inertia in the Industry

February 01st 2023

PRHK Launches “Working Smarter for the Future” Toolkit to Combat Overtime Inertia in the Industry

PRHK, the leading association for public relations and communications professionals in Hong Kong, has officially launched its “Working Smarter for the Future” toolkit, a comprehensive and independent resource designed to help practitioners combat work-life balance challenges.

Initiated by the Next Gen Sub-committee of PRHK, the toolkit aims to assist agency leaders and managers foster a positive working environment, adopt best practices, and streamline workflow processes to reduce unnecessary overtime.

The toolkit tackles the top three causes of this type of overtime, which were identified by PRHK’s latest industry survey. They are “people and planning”, “non-urgent work” and “too many meetings.” The toolkit includes practical and actionable recommendations for industry leaders and working teams, including resource planning tools, company policy updates, and work smarter tips.

“We’ve heard our colleagues loud and clear; the time for change is now. Our research shows that 75% of respondents think overtime is normal and 70% have experienced physical or mental health issues, believing overtime as a contributing factor. The launch of our ‘Working Smarter for the Future’ toolkit is another step in moving towards making work-life balance a reality for Hong Kong PR and communications professionals. We especially want the profession to overcome its inertia on the issue of unreasonable overtime,” said Carol Yeung, Co-chair of the PRHK’s Next Gen Sub-committee.

Carbo Yu, Chairperson of PRHK adds, “PRHK’s mission is to represent, champion, promote and grow the PR and communications profession in Hong Kong. This project has achieved just that, gaining significant positive response from professionals across the industry. PRHK will continue to be an enabler for working smarter as we help people navigate Hong Kong’s dynamic communications landscape. We hope that as a result of this work we will see positive change in policy, mindset and working practices. I’d like to take this opportunity to congratulate the members of the PRHK Next Gen Sub-committee on developing this exciting programme which was initiated in 2021.”

The PRHK Next Gen Sub-committee which spearheaded this initiative includes Karolis Adomaitis, FleishmanHillard; Carol Yeung, Golin; Penn Leung and Jesa Amparo, Creative Consulting Group; and Sara Cheung, Edelman.

Following the launch of the toolkit, PRHK will continue to roll out content and workshops. Upcoming sessions include Drawing Boundaries, Hybrid Work and Time Management.

For more information about the Working Smarter for the Future toolkit, please visit PRHK’s website: Working Smarter for the Future.


About PRHK

PRHK is a modern and forward-looking industry organisation for public relations and communications professionals in Hong Kong. It represents, champions, promotes and supports the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students. PRHK is a forum for discussion, learning and networking; an advocate for the industry and monitor of best practices within it; an interface between industry, academia, the business community, government and affiliated media and marketing sectors; and a point of entry for overseas companies, individuals and associations into Hong Kong’s PR scene. Established as the Council of Public Relations Firms of Hong Kong (CPRFHK) in 2001, the organisation was rebranded to PRHK in 2018. Visit www.prhongkong.org or follow on Facebook and LinkedIn at @PRhongkong.

Media Contacts

Carbo Yu – Chairperson | carbo@sinclaircomms.com
Carol Yeung – Next Gen Co-chair | CYeung@golin.com