PRHK Launches 2023 Hong Kong’s PR Young Lions Competition

8 March, 2023 – PRHK, Hong Kong’s association for public relations and communications professionals today announced the launch of 2023 PR Young Lions Competition in Hong Kong. Open to young professionals based in Hong Kong, the competition selects a winning team of two to represent Hong Kong at the Global Young Lions Competition which takes place during the Cannes International Festival of Creativity in June. This will be the first competition to take place in-person at Cannes in 3 years.

The two-day Hong Kong competition will take place on 14 – 15 April 2023. The format will follow that of the global Young Lions competition, where entrants will be asked to devise a campaign in response to the brief in 24 hours and wow the judges with their creative and strategic thinking. The competition brief will be set in partnership with a local NGO to be revealed at the competition. The winning team will be granted their Cannes Lions International Festival of Creativity experience that includes sponsorship on travel, accommodations and passes in-person in June 2023.

The competition is open to all working professionals based in Hong Kong born on or after June 23, 1992. Each entry should comprise two team members. For PRHK members, entry fee for each team will be HKD 3,500. The entry fee for non-PRHK members will be HKD 5,000 per team which includes 2023 PRHK membership. Registration closes on 7 April 2023. 

For more information and registration, please visit PRHK’s event page.

Appendix: Competition criteria and key dates 

Entries will be judged on the following criteria:

• Creativity (40% of vote) – Is there a main creative idea with a wow factor uniting the campaign tactics? Is it fresh, bold, authentic and exciting? Is it original and inspiring, or have you seen this idea before
• Strategy & Insight (30% of vote) – Is the idea built on an insight into the target audience? Has the team shown how their strategy underpins the campaign? Did they demonstrate an understanding of the brief, audience, and other stakeholders?
• Tactics & Execution (20% of vote) – Is the proposed execution both realistic and relevant to the brand and audience? Has the team thought through how their idea plays out in the market? Is there an innovative use of modern PR tactics?
• Relevance to brief (10% of vote) – Is the idea right for this brief, the brand and its target audience?

Key dates:

PRHK is the forward-looking industry organisation for PR and communications professionals in Hong Kong. It represents, champions, promotes and supports the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students. PRHK is a forum for discussion, learning and networking; an advocate for the industry and monitor of best practices within it; an interface between industry, academia, the business community, government and affiliated media and marketing sectors; and a point of entry for overseas companies, individuals and associations into Hong Kong’s PR scene. Established as the Council of Public Relations Firms of Hong Kong (CPRFHK) in 2001, the organisation was rebranded to PRHK in 2018. Visit www.prhongkong.org or follow on Facebook and LinkedIn at @PRhongkong.

Media Contacts
Carbo Yu – Chairperson | carbo@sinclaircomms.com
Phyllis Yip – Next-Gen Co-Chair | phyllis.yip@edelman.com