Open to young professionals of 30 years of age or below, the competition will provide Hong Kong’s next-gen talent an opportunity to shine on the global stage at Cannes
8 March, 2023 – PRHK, Hong Kong’s association for public relations and communications professionals today announced the launch of 2023 PR Young Lions Competition in Hong Kong. Open to young professionals based in Hong Kong, the competition selects a winning team of two to represent Hong Kong at the Global Young Lions Competition which takes place during the Cannes International Festival of Creativity in June. This will be the first competition to take place in-person at Cannes in 3 years.
The two-day Hong Kong competition will take place on 14 – 15 April 2023. The format will follow that of the global Young Lions competition, where entrants will be asked to devise a campaign in response to the brief in 24 hours and wow the judges with their creative and strategic thinking. The competition brief will be set in partnership with a local NGO to be revealed at the competition. The winning team will be granted their Cannes Lions International Festival of Creativity experience that includes sponsorship on travel, accommodations and passes in-person in June 2023.
The competition is open to all working professionals based in Hong Kong born on or after June 23, 1992. Each entry should comprise two team members. For PRHK members, entry fee for each team will be HKD 3,500. The entry fee for non-PRHK members will be HKD 5,000 per team which includes 2023 PRHK membership. Registration closes on 7 April 2023.
For more information and registration, please visit PRHK’s event page.
Appendix: Competition criteria and key dates
Entries will be judged on the following criteria:
|Wednesday 8 March||Registration opens|
|Friday 7 April||Registration deadline at 5pm|
|Friday 14 April||Competition briefing at 10am via webinar
Participating teams have 24 hours to respond to brief
|Saturday 15 April||Teams submit proposal via email by 10amPresentation to judges in-person, 10am – 1pmWinners announcement|
|Monday 19 to Friday 23 June 2023||Winning team will represent Hong Kong at the Global PR Young Lions Competition in Cannes, France|
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PRHK is the forward-looking industry organisation for PR and communications professionals in Hong Kong. It represents, champions, promotes and supports the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students. PRHK is a forum for discussion, learning and networking; an advocate for the industry and monitor of best practices within it; an interface between industry, academia, the business community, government and affiliated media and marketing sectors; and a point of entry for overseas companies, individuals and associations into Hong Kong’s PR scene. Established as the Council of Public Relations Firms of Hong Kong (CPRFHK) in 2001, the organisation was rebranded to PRHK in 2018. Visit www.prhongkong.org or follow on Facebook and LinkedIn at @PRhongkong.
Carbo Yu – Chairperson | firstname.lastname@example.org
Phyllis Yip – Next-Gen Co-Chair | email@example.com