PRHK Lunch & Learn Webinar: When Every Day Brings a Fresh Crisis

Unlike a conventional corporate crisis, the coronavirus pandemic is affecting every single business in Hong Kong with the impact set to last for months more, even once some semblance of normality returns. Many communications teams are having new areas of their PR skills tested as brands respond to situations that change rapidly and by the day. What are the core Read the Rest...

Free – $150

PRHK Lunch and Learn Webinar: Influencer Marketing – Who is in control?


Influencer marketing has become part and parcel of a PR’s role today. But how do you know who’s leading the storytelling – you, the brand owner or the influencer? In this session, LEWIS will share learnings from an Influencer launch campaign and share insights into KOL marketing success. Speaker: Kate Kwan, General Manager, Bay Area, Greater China (The webinar will be Read the Rest...

Free – $150.00

Marketing Pulse Webinar: Insider’s Guide to Livestream and KOL Marketing in Mainland China

A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming Read the Rest...