- This event has passed.
PRHK Lunch and Learn Webinar: Influencer Marketing – Who is in control?
May 14, 2020 @ 1:00 pm
Free – $150.00
Influencer marketing has become part and parcel of a PR’s role today. But how do you know who’s leading the storytelling – you, the brand owner or the influencer? In this session, LEWIS will share learnings from an Influencer launch campaign and share insights into KOL marketing success.
Speaker: Kate Kwan, General Manager, Bay Area, Greater China
(The webinar will be conducted in Cantonese.)
KOL 營銷： 如何更有效地融合KOL風格和品牌的傳播內容？
May 14 @ 1:00 pm – 2:00 pm
當品牌爭相在KOL營銷的市場上分一杯羹，作為公關人員，到底是由公關團隊、KOL還是品牌主導？讓我們通過LEWIS案例分享看看如何有效傳播客戶的品牌故事。
Speaker: Kate Kwan, General Manager, Bay Area, Greater China
Price:
PRHK Member – Free
Non-Member – $150 HKD