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Marketing Pulse Webinar: Insider’s Guide to Livestream and KOL Marketing in Mainland China

June 5, 2020 @ 3:00 pm - 4:30 pm

A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming activity has brought a “KOL Economy” driving e-tailing sales growth and also reshaping brands’ marketing strategies. In this Marketing Pulse session, experienced marketing experts will introduce live-streaming and KOL ecosystems in the mainland, including platforms such as Douyin, TaoBao, WeChat and Red. They will also share tricks and tips brands can use to capture business opportunities, with practical case studies.

Date: 5 June 2020 (Friday)

Time: 3-4.30pm


  • Mr Chois Choi, Strategy Consultant, Source Network Media Group Limited
  • Ms Sarah Ouyang, Sales Manager, PARKLU
  • Ms Rebecca Wong, Founder & CEO, 360 Creative Solution
  • Mr Louis Chan, Assistant Principal Economist (Global Research Team), HKTDC


Language: Cantonese

Fee: Free

To register click here.  For the most up to date information on the webinar  go to www.marketingpulse.com.hk.


June 5, 2020
3:00 pm - 4:30 pm
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