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PRHK Lunch and Learn Webinar: Influencer Marketing – Who is in control?

WEBINAR

Influencer marketing has become part and parcel of a PR’s role today. But how do you know who’s leading the storytelling – you, the brand owner or the influencer? In this session, LEWIS will share learnings from an Influencer launch campaign and share insights into KOL marketing success. Speaker: Kate Kwan, General Manager, Bay Area, Greater China (The webinar will be Read the Rest...

Free – $150.00

Marketing Pulse Webinar: Insider’s Guide to Livestream and KOL Marketing in Mainland China

A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming Read the Rest...