How do you get people to embrace the next big thing, understand your concept so you can raise the next round of development money, or find partners to help you grow? Please join us for this exciting webinar on about how Start-Ups can stand out and tell their story effectively. Hosted by Fraser Li, Reporter, Hong Kong Economic Times Panelists: Read the Rest...
A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming Read the Rest...
Influencer marketing has become part and parcel of a PR’s role today. But how do you know who’s leading the storytelling – you, the brand owner or the influencer? In this session, LEWIS will share learnings from an Influencer launch campaign and share insights into KOL marketing success. Speaker: Kate Kwan, General Manager, Bay Area, Greater China (The webinar will be Read the Rest...
