What Metrics Really Matter

It’s time to put measurement at the core of your campaigns       

Think measurement is boring? Think again!  Join us to discuss how measurement can earn PR a seat at the top-table.

In this session you will gain career-changing knowledge about how PR can measure itself in a post-AVE world and learn how to embed measurement into your campaigns using the latest approaches, including AMEC’s Evaluation Framework. Break away from bad measurement techniques and become data smart.

Speaker:
Keso Kendall
Head of LEWIS Hong Kong

Advanced Reservations Required, email:  information@cprfhk.org