Rising Above Regional and Language Barriers
The aim was to draw media attention in China and Hong Kong towards a report launched by Milken Institute about the Best Performing Cities in China Index. With Haikou being ranked as the best performing city, the client preferred to have local media of different cities in China join the press launch. A challenge that needed to be addressed right at the get-go was that the client was based in the US, while the spokesperson was based in Hong Kong. In addition, ongoing travel restrictions in China and Hong presented new obstacles for hosting the press launch across regions.
Initiating a Hybrid Press Launch for English and Chinese Regional Media
A hybrid press launch was hosted across the regions of Hong Kong and China. To cater towards China local media needs, Mandarin was chosen to be the main language of the virtual press launch. To capture English media publications, CCG arranged another small group interview with key target media. With limited preparation time, the final research report was finalised in one week before the virtual press launch, with less than a week to invite media from Hong Kong and China. CCG’s experienced content development team speedily completed key messages and press releases in high quality.