Hong Kong Design Centre – Business of Design Week 2020

BODW goes “Beyond Virtual, LIVE Global” for the first time

FleishmanHillard Hong Kong was appointed by Hong Kong Design Centre (HKDC) to support Business of Design Week 2020, one of the most significant global events for design, innovation and brands in Asia. Last year, HKDC innovated to create a ‘hybrid live’ event to raise awareness that the 2020 edition was going ahead in a brand-new format. BODW 2020 launched its first hybrid live edition from 30 November to 5 December 2020 with a first-of-its-kind partnership with ViuTV. 


An integrated communications approach to promote BODW 2020

To promote BODW 2020, we leveraged the power of over 100 influential design and business leaders and the summit’s nine specific themes and developed an integrated communications approach that focused the media on positive exciting trends to look forward to in the post-pandemic era:

  • Implemented an effective digital PR strategy to increase the event’s online presence
  • Organised a hybrid live media event in Hong Kong with real-time live streaming via Zoom for overseas media
  • Secured partnerships with leading business and design publications around the world to amplify the event details
  • Proactively pitched interview opportunities with BODW’s international speakers to broadcast, print, online and social media 

Hybrid BODW 2020 presented design and business gurus to a global audience

BODW 2020 was simulcast live on multiple channels: ViuTV, livestream platforms, social media and CitySalons offered livestreaming of the event at different locations in Hong Kong. FleishmanHillard Hong Kong successfully communicated the pioneering approach of the ‘hybrid live’ event and we secured over 1,120 pieces of media coverage from publications around the world, with PR value equivalent to HK$90 million. Despite the constraints caused by travel bans, quarantine rules and social distancing policies, we managed some 45 in-depth interviews with speakers and executives in publications and media in Hong Kong, Mainland China and other regions. Around 70 journalists also attended the BODW 2020 media preview and summit, with positive feedback on the format and the execution of the hybrid live virtual event and its extensive international speaker line-up.

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