A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming Read the Rest...
Join PRHK and our panel of experts across retail, property, analyst and loyalty for a broad and lively discussion on communications strategies for retailers. We'll cover retail events like 11.11 and ask how brands can cut through, discuss the art of building a brand alongside driving short term footfall and sales, review trends in customer loyalty, the role of the Read the Rest...
PRHK Event: Communicating & Marketing New Tech Time: 12:30pm - 1:30pm Date: Thursday March 25, 2021 Location: Zoom The pandemic has accelerated trends in ecommerce, automation and digitization, spurring almost every industry to examine how technology can help meet customer demands for a safer, more seamless omni-channel experience. Technology is also paving the way for new business models, Read the Rest...
PRHK Healthcare Event Time: 1pm - 2pm Date: Thursday May 20, 2021 Location: Zoom Vaccine hesitancy and a “wait and see” attitude among large sections of the Hong Kong population have the potential to jeopardise the success of the Hong Kong COVID-19 vaccine rollout, making the ultimate goal of herd immunity unachievable. Countering misinformation with the truth, and building vaccine Read the Rest...
PRHK Healthcare Event Time: 1pm - 2pm Date: Thursday May 20, 2021 Location: Zoom Vaccine hesitancy and a “wait and see” attitude among large sections of the Hong Kong population have the potential to jeopardise the success of the Hong Kong COVID-19 vaccine rollout, making the ultimate goal of herd immunity unachievable. Countering misinformation with the truth, and building vaccine Read the Rest...
PRHK Healthcare Event Time: 1pm - 2pm Date: Thursday May 20, 2021 Location: Zoom Vaccine hesitancy and a “wait and see” attitude among large sections of the Hong Kong population have the potential to jeopardise the success of the Hong Kong COVID-19 vaccine rollout, making the ultimate goal of herd immunity unachievable. Countering misinformation with the truth, and building vaccine Read the Rest...
