BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRHK - ECPv6.15.16//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:PRHK
X-ORIGINAL-URL:https://www.prhongkong.org
X-WR-CALDESC:Events for PRHK
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20190101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20201126T130000
DTEND;TZID=UTC:20201126T140000
DTSTAMP:20260404T092654
CREATED:20201101T094753Z
LAST-MODIFIED:20201123T020649Z
UID:1789-1606395600-1606399200@www.prhongkong.org
SUMMARY:Love to Shop? PRHK Event: Retail Communications
DESCRIPTION:Join PRHK and our panel of experts across retail\, property\, analyst and loyalty for a broad and lively discussion on communications strategies for retailers.  We’ll cover retail events like 11.11 and ask how brands can cut through\, discuss the art of building a brand alongside driving short term footfall and sales\, review trends in customer loyalty\, the role of the physical store in a digital world and make some predictions for when the borders reopen. \nFeaturing: \n\nEsterina Nervino\, Director Retail in Asia\nEddie Chan\, Retail and E-Commerce Executive\nPascal Martin\, Partner OC&C Greater China\nAnnouchka Behrmann\, Head of Brand\, Edelman Hong Kong and Deputy Chair PRHK\n\n  \nFree for members and students.  Non-members $150 HKD \nEsterina Nervino\, Director Retail in Asia\nEsterina heads Retail in Asia\, Asia’s pioneer news website dedicated to the retail industry in Asia\, responsible for editorial management\, market insights and external and internal communications activities. She holds a PhD in Applied Linguistics completed with a thesis investigating the transformation of luxury in the digital era\, and is involved in ongoing research in Luxury Branding\, Luxury and Arts\, Luxury and Space and Luxury and CSR. She is also Chairman of the Retail Committee of The Italian Chamber of Commerce in Hong Kong & Macau and Vice-Chairman of the Women’s Leadership Network of The Italian Chamber of Commerce in Hong Kong & Macau \nEddie Chan\, Retail and E-Commerce Executive\nEddie is a seasoned E-Commerce executive with solid cross-industry experience in driving and accelerating corporates’ digital transformation across APAC\, including Walmart\, Cathay Pacific\, Marriott and Sasa. He has proven experience in developing a seamless customer journey\, optimising business online and omni-channel development. \nPascal Martin\, Partner OC&C Greater China\nPascal has 20 years of strategy consulting experience across Europe\, the US and Asia\, working with leading consumer\, retail and industrial businesses on strategy development\, operational improvement and transformation management. He has deep experience across a broad range of sectors including Luxury\, Fashion and Sports Apparel\, Footwear\, Cosmetics\, Wine and Spirits\, and Automotive and was formerly CEO of adidas Japan\, Regional Director for M&S APAC and Head of Strategy at Burberry APAC. He is a specialist in growth strategies\, channel management and E-Commerce\, with a focus on Asian markets\, particularly China and Japan\, where he has lived for the last 23 years. \nAnnouchka Behrmann\, Head of Brand\, Edelman Hong Kong and Deputy Chair PRHK\nAnnouchka has over 20 years experience leading integrated communications programmes and developing creative solutions to complex business challenges. At Edelman she leads the Brand team advising local and International clients on earning attention and building trust with audiences. Annouchka was previously based in London\, leading UK\, European and global campaigns for clients\, with a focus on retail\, advising clients including Bluewater\, Sainsbury\, Burberry\, Direct Wines\, B&Q\, Starbucks\, Swatch and American Express.
URL:https://www.prhongkong.org/event-old/love-to-shop-prhk-event-retail-communications/
LOCATION:WEBINAR
END:VEVENT
END:VCALENDAR