Monday 17 June | 4pm
House of PR, Cannes
Presented by PRHK
Succeeding at the frontline of China communications: The view from Hong Kong
Hong Kong has always had a role as the bridge between East and West, but in this geopolitical world never has this been more important. Not only for China brands wanting to globalize but also for global brands wanting to connect culturally in one of the world’s most dynamic communications ecosystems. Hear from experts operating at frontline what it takes for brands to successfully avoid cultural collisions while remaining true to their DNA, and the role of Hong Kong in this process.