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June 2020

Marketing Pulse Webinar: Insider’s Guide to Livestream and KOL Marketing in Mainland China

June 5 @ 3:00 pm - 4:30 pm

A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming…

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June 16 @ 12:00 pm - 1:30 pm

SAVE THE DATE - PRHK AGM & PANEL DISCUSSION    Please save the date for our virtual AGM and an accompanying panel discussion. Details to follow. Date: Tuesday, June 16, 2020 Time: 12.00pm – 1.30pm

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