Love to Shop? PRHK Event: Retail Communications

Join PRHK and our panel of experts across retail, property, analyst and loyalty for a broad and lively discussion on communications strategies for retailers.  We’ll cover retail events like 11.11 and ask how brands can cut through, discuss the art of building a brand alongside driving short term footfall and sales, review trends in customer loyalty, the role of the physical store in a digital world and make some predictions for when the borders reopen.

Featuring:

• Esterina Nervino, Director Retail in Asia
• Eddie Chan, Retail and E-Commerce Executive
• Pascal Martin, Partner OC&C Greater China
• Annouchka Behrmann, Head of Brand, Edelman Hong Kong and Deputy Chair PRHK

Free for members and students.  Non-members $150 HKD

Esterina Nervino, Director Retail in Asia
Esterina heads Retail in Asia, Asia’s pioneer news website dedicated to the retail industry in Asia, responsible for editorial management, market insights and external and internal communications activities. She holds a PhD in Applied Linguistics completed with a thesis investigating the transformation of luxury in the digital era, and is involved in ongoing research in Luxury Branding, Luxury and Arts, Luxury and Space and Luxury and CSR. She is also Chairman of the Retail Committee of The Italian Chamber of Commerce in Hong Kong & Macau and Vice-Chairman of the Women’s Leadership Network of The Italian Chamber of Commerce in Hong Kong & Macau

Eddie Chan, Retail and E-Commerce Executive
Eddie is a seasoned E-Commerce executive with solid cross-industry experience in driving and accelerating corporates’ digital transformation across APAC, including Walmart, Cathay Pacific, Marriott and Sasa. He has proven experience in developing a seamless customer journey, optimising business online and omni-channel development.

Pascal Martin, Partner OC&C Greater China
Pascal has 20 years of strategy consulting experience across Europe, the US and Asia, working with leading consumer, retail and industrial businesses on strategy development, operational improvement and transformation management. He has deep experience across a broad range of sectors including Luxury, Fashion and Sports Apparel, Footwear, Cosmetics, Wine and Spirits, and Automotive and was formerly CEO of adidas Japan, Regional Director for M&S APAC and Head of Strategy at Burberry APAC. He is a specialist in growth strategies, channel management and E-Commerce, with a focus on Asian markets, particularly China and Japan, where he has lived for the last 23 years.

Annouchka Behrmann, Head of Brand, Edelman Hong Kong and Deputy Chair PRHK
Annouchka has over 20 years experience leading integrated communications programmes and developing creative solutions to complex business challenges. At Edelman she leads the Brand team advising local and International clients on earning attention and building trust with audiences. Annouchka was previously based in London, leading UK, European and global campaigns for clients, with a focus on retail, advising clients including Bluewater, Sainsbury, Burberry, Direct Wines, B&Q, Starbucks, Swatch and American Express.