The first edition of the Hong Kong PR Young Lions’ Competition will be launched on Wednesday 11 April 2018. The winning entry (team of two people) will receive return economy flights to Nice and transfers to Cannes with three nights’ accommodation to participate in the Cannes Young Lions’ Competition in June 2018.
|Friday 13 April||Briefing on entry requirements 9.30am
(Venue: FleishmanHillard, Level 15, Cityplaza4, Taikoo Shing)
|Monday 7 May||Entry deadline @1pm|
|Monday 7-11 May||Short-list judging period|
|Monday 14 May||Short-list teams advised|
|Friday 18 May||Teams of two to present in person to jury, winners announced|
THE PR CAMPAIGN SHOULD:
•Connect with the charity’s brand value and have an impact (i.e. increase in donations or other applicable parameters)
•Increase awareness/create engagement with the public
•Identify and build relations with relevant stakeholders (for e.g. journalists, opinion leaders, see brief)
•Create PR supporting material applicable in relevant media channels.
This competition is open to CPRFHK member employees and PRPA member employees.
Entrants must be 30 years of age or younger, born on or after 22 June 1987 and living in Hong Kong. Each entry should comprise two team members.
Shortlisted entrants will be asked to present their idea in person to the jury on 18 May 2018.
There is an entry fee of HKD500 per team of two people, and payment is accepted from entrants and the agencies they represent.
Register for the briefing now by sending an email to firstname.lastname@example.org. Entrants can also dial in for the briefing. A number will be given upon registration with the CPRFHK.